Gemspring Backs FORM’s Merger With Trax

Paul, Weiss is advising Gemspring Capital, a private equity firm with deep expertise in specialty software and data-enabled services, in its financial backing of FORM’s merger with Trax. FORM is the maker of market execution software GoSpotCheck and FORM OpX, and Trax is the developer of Image Recognition, which delivers AI-powered shelf-level insights for brands and retailers. The deal creates a global solutions provider uniquely positioned to help brands and retailers deliver excellence. Gemspring’s investment will help facilitate the combined company’s accelerated product innovation and global expansion.

The Paul, Weiss team was led by corporate partners Ted Ackerman and Jeffrey Marell, and includes partners David Tarr, Marc Shepsman and Steven Kaye, and counsel Justin Fraterman; tax partner Scott Sontag; antitrust partners Aidan Synnott, Ross Ferguson and Yuni Sobel; intellectual property partner Chuck Googe; litigation partner Nicole Succar and counsel Audrey Paquet and David Cole; and executive compensation partner Rebecca Coccaro and counsel Lisa Krausz Eisenberg.