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General Atlantic Makes Strategic Minority Investment in LiveMode
- Client News
- April 23, 2024
Paul, Weiss is advising General Atlantic as the lead investor in a strategic minority investment in LiveMode, a leading Brazil-based sports and media company that partners with clubs, leagues and sports federations to develop distribution services and produce live and social media content. The investment included the participation of XP Private Equity, the private equity fund of XP Inc.
General Atlantic and XP’s investment will support LiveMode in strengthening its impact through long-term agreements with sports leagues, clubs and federations across three critical domains: football leagues, Olympic sports and emerging sports. LiveMode also intends to focus on international expansion, combining its own well-established international relationships with General Atlantic’s global reach and operational resources.
LiveMode’s rights-holder partners include FIFA, UEFA, the International Olympic Committee, Federação Paulista de Futebol, Athletico Paranaense and the Brazilian Olympic Committee, among others. LiveMode was recently renewed as the exclusive media rights agent to market the 2026 FIFA Men’s World Cup in Brazil.
The Paul, Weiss team is led by corporate partners Matthew Abbott, Ellen Ching and Brian Lavin, and includes tax partner Lindsay Parks; intellectual property and entertainment partner Chuck Googe; and antitrust counsel Chad de Souza and Marta Kelly.