General Atlantic Invests in Buff City Soap

Paul, Weiss is advising General Atlantic in its investment in Buff City Soap, a plant-based home and personal care brand franchise. The growth investment will support continued store openings, product category expansion, and growth in e-commerce. Terms of the transaction were not disclosed.

The Paul, Weiss team includes corporate partners Matthew Abbott, Brian Lavin and Neil Goldman and counsel Caitlin Kelly, David Curtiss and Philip Heimowitz; tax partner Lindsay Parks; executive compensation partner Jarrett Hoffman; intellectual property partner Claudine Meredith-Goujon; real estate partner Peter Fisch; and litigation counsel Daniel Mason.