As digital technology and the online environment transform the distribution and use of intellectual property, our Copyright & Trademark group is on the front lines in protecting and enforcing our clients’ most important creative assets. Our trial-tested team represents a wide range of clients, from entrepreneurs to major corporations, from playwrights to media giants, and from individual songwriters to the country’s largest performing rights organizations.
Intellectual Property Law: Ruling against contextual ads
May 12, 2009 Full PDF
Litigation partner Lew Clayton's Intellectual Property Law column appeared in the May 11 issue of The National Law Journal. The article discusses the controversial nature of contextual advertising--advertising placed where it is likely to be seen by consumers looking for competitors' products--on the Internet, and explores the recent Second Circuit decision in Rescuecom v. Google. This decision confirms a trend favoring trademark owners who complain about the use of trademarks to trigger banner ads and sponsored links displayed along with internet search results. Litigation associate Gillian Sinnott assisted in the preparation of this column.