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Our Private Equity Group provides trusted counsel derived from deep industry knowledge to established as well as up-and-coming private equity firms. We represent firms of every size across the spectrum of investment strategies, and we build long-standing relationships with our clients. As active participants in the private equity industry, we are able to advise our clients on the latest innovations, as well as current market practices and trends.

General Atlantic Invests in Buff City Soap

Paul, Weiss is advising General Atlantic in its investment in Buff City Soap, a plant-based home and personal care brand franchise. The growth investment will support continued store openings, product category expansion, and growth in e-commerce. Terms of the transaction were not disclosed.

The Paul, Weiss team includes corporate partners Matthew Abbott, Brian Lavin and Neil Goldman and counsel Caitlin Kelly, David Curtiss and Philip Heimowitz; tax partner Lindsay Parks; executive compensation partner Jarrett Hoffman; intellectual property partner Claudine Meredith-Goujon; real estate partner Peter Fisch; and litigation counsel Daniel Mason.

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